San Jose Earthquakes Bring 5-a-Side Soccer to the Fan Zone
From stadium sidelines to center stage — how the Quakes transformed their Fan Zone into an interactive soccer hub.
THE CHALLENGE
Making Matchdays More Engaging
The San Jose Earthquakes wanted to reimagine their Fan Zone outside PayPal Park to make matchdays more engaging and immersive.
They needed a feature that would bring fans together, connect kids and families to the sport, and activate the stadium’s footprint beyond game time.
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THE SOLUTION
A 5-a-Side Pitch in the
Fan Zone
Between January–March 2022, Urban Soccer Park partnered with the Earthquakes to install a modular 5-a-side field directly outside PayPal Park beside the Fan Zone and team store. The pitch maximizes branding exposure while giving fans of all ages a safe, exciting space to play.
Pitch Features:
Matchday Fun – Engages thousands of fans before kickoff
Community Use – Open year-round for clinics, youth programs, and events
Branded Experience – High-traffic location with sponsor activations
IMPACTS
Transformative Results in San Jose
The first MLS club to feature a dedicated 5-a-side field in its Fan Zone.
From Stadiums to Schools —
A Flexible Model
The Earthquakes Fan Zone pitch proves that modular 5-a-side soccer can thrive anywhere: stadium fan zones, schools, parks, or campuses. With Urban Soccer Park’s fast-install design, venues can transform underused areas into vibrant soccer hubs in weeks, not years.
COMMUNITY
More Than Matchday —
A Year-Round Community Space
More Than Matchday — A Year-Round Community Space
While the pitch is the centerpiece of the Earthquakes’ Fan Zone on game days, its impact extends well beyond matchdays.
On non-game days, the field hosts:
Community programs at PayPal Park
Youth clinics with Earthquakes coaches
Sponsor activations and events that draw new visitors
By blending pro-level branding with accessible play, the Quakes created a venue that bridges the gap between professional soccer and everyday fans.
EXPLORE
Part of a Growing Movement
Legend Soccer is part of USP’s expanding list of creative conversions:
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