San Jose Earthquakes Bring 5-a-Side Soccer to the Fan Zone
From stadium sidelines to center stage — how the Quakes transformed their Fan Zone into an interactive soccer hub.
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THE SOLUTION
A 5-a-Side Pitch in the
Fan Zone
Between January–March 2022, Urban Soccer Park partnered with the Earthquakes to install a modular 5-a-side field directly outside PayPal Park beside the Fan Zone and team store. The pitch maximizes branding exposure while giving fans of all ages a safe, exciting space to play.
Pitch Features:
Matchday Fun – Engages thousands of fans before kickoff
Community Use – Open year-round for clinics, youth programs, and events
Branded Experience – High-traffic location with sponsor activations
IMPACT
Transformative Results in San Jose
The first MLS club to feature a dedicated 5-a-side field in its Fan Zone.
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COMMUNITY
More Than Matchday —
A Year-Round Community Space
More Than Matchday — A Year-Round Community Space
While the pitch is the centerpiece of the Earthquakes’ Fan Zone on game days, its impact extends well beyond matchdays.
On non-game days, the field hosts:
Community programs at PayPal Park
Youth clinics with Earthquakes coaches
Sponsor activations and events that draw new visitors
By blending pro-level branding with accessible play, the Quakes created a venue that bridges the gap between professional soccer and everyday fans.
EXPLORE
Part of a Growing Movement
Legend Soccer is part of USP’s expanding list of creative conversions:
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